Horizon Software Sets Eyes on Indonesia
Vendor aims to expand into Indonesia’s growing market in 2018 and is currently working with a number of institutions in the country’s capital markets and ETFs.
Ekaluck Chaiyaporn, Asean sales director at Horizon says there is potential in Indonesia and other Association of Southeast Asian Nations (Asean) capital markets as they are far from being mature and efficient, relative to developed markets in the region. This provides the opportunity to introduce new products such as exchange-traded funds (ETFs), warrants and options, he adds.
“The fact that the world is more connected than ever, Asean’s capital market players can learn and collaborate within and outside the region to adopt new products and pursue new trends. They will all need to do this to be competitive and not left behind,” he says.
Horizon’s platform for DeltaOne Trading supports the trade lifecycle of ETF products. The product helps implement trading strategies with low-latency order and execution requirements together with market-making for products such as futures, ETFs, and contracts-for-difference. With its first client in Indonesia, Horizon will focus on understanding market specificities and build trust with potential customers, following on from its successful expansion into other Asean markets, such as Malaysia, Thailand, and Vietnam.
“The fact that Indonesia has several regional players—those with a presence in Korea and Malaysia—means it’s just a matter of time that these industry leaders extend their technology usage and human resources with specific skills into Indonesia, and be the leaders for others to follow,” he adds.
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